CHICKS
Investor Materials
Three decks · one leave-behind
Confidential · May 2026

Four
deliverables.
One chicken chip.

CHICKS is the high-protein chicken-chip brand — 100 cal, 24g protein, 0g fat per bag, made in the USA with our co-manufacturing partner Chicky Shake. Each deck is tuned to what its audience evaluates: growth for VCs, returns for PE, synergy for F&B. The one-pager works as a universal leave-behind.

Deliverable 0112 slides · 1920×1080

VC Pitch
Deck

Growth angle. Real chip + elite macros = a new subcategory. TAM, hockey-stick, LTV compounding, exit pathway.
TAM/SAM/SOM Hockey stick LTV:CAC Exit pathway
Open deck
Deliverable 0212 slides · 1920×1080

PE Pitch
Deck

Returns angle. Proprietary chip formulation, asset-light US production via Chicky Shake, EBITDA path Year 3.
EBITDA path Margin waterfall IRR · MoIC Risk register
Open deck
Deliverable 0312 slides · 1920×1080

F&B
Strategic Deck

Synergy angle. Plug the protein hole in your snack portfolio. Four partnership structures, not just acquisition.
Strategic fit Channel map JV · co-distro Consumer overlap
Open deck
Deliverable 041 page · US Letter

Investor
One-Pager

Universal leave-behind. Print-ready PDF. Works for any investor type — teaser at the top of conversations, recap at the end.
Print-ready Letter size QR placeholder CTA
Open one-pager

What's confirmed · what's still open.

Product spec, flavors, logo, bag art, the competitive matrix, market sizing and the $2.5M Year-3 target are now baked in from the source deck. Everything still orange-highlighted in the decks is a figure to confirm before sending. Grouped below.

Confirmed · now in the decks

Locked facts
  • Gold CHICKS logo + real Sea Salt / S.C. & Onion / BBQ bag art
  • Spec: 100 cal · 24g protein · 0g fat · 1 oz (28.4g) · 9–12 mo shelf
  • Ingredients: chicken breast, egg white, seasoning, banana powder, stevia
  • Competitive density: CHICKS 24g vs Quest 19g, Barebells 15g, Chomps 12g
  • DTC pricing: 12-pack $52.99 · 6-pack $28.99 · variety-12 $54.99
  • Market: $1.8B → $4.2B by 2035 · 8.6% CAGR · 71% want more protein
  • Pre-seed stage · $2.5M Year-3 revenue target · first drop Apr 15, 2026

All deliverables · brand basics

Still open
  • Founder name, headshot, bio for cover & F&B contact card
  • Confirm final domain (eatchicks.com placeholder), email aliases, handles
  • Working QR code for one-pager → preferred destination URL
  • Lifestyle / UGC photography for the brand-and-community slide
  • Confirm Chicky Shake is the named co-manufacturer publicly

Deliverable 01 · VC Pitch Deck

Growth numbers
  • Pre-seed raise amount — currently $1.5M placeholder
  • SAFE cap — currently $10M placeholder
  • Revenue ramp Y1/Y2/Y4/Y5 around the known $2.5M Y3 anchor
  • CAC / LTV / payback — confirm vs. <$50 CAC, 3:1+ benchmark
  • Per-order waterfall: COGS per 12-pack, fulfillment, CAC
  • TikTok follower count + pre-order / waitlist totals
  • Use-of-funds split if different from 42/26/20/12
  • Gross-margin & EBITDA trajectory (when does Y4 turn positive?)

Deliverable 02 · PE Pitch Deck

Returns numbers
  • Growth-round size & pre-money — $3M / $12M placeholders
  • Target IRR / MoIC — 28% / 3× to validate
  • Subscription & repeat targets (38% / >35%)
  • Chicky Shake MOQ, true landed cost per bag, capacity ceiling
  • Margin waterfall — every line item ($19 COGS, $7.50 fulfillment…)
  • Projected post-launch monthly ramp (real figures)
  • Three exit scenarios — EV figures and multiples
  • Retail pilot confirmations — GNC, Vitamin Shoppe LOIs

Deliverable 03 · F&B Strategic Deck

Synergy numbers
  • Total addressable door count — verify 65,300 assumption
  • Buyer demographic data (age, income, NPS, cross-shop list)
  • Purchase occasion mix (36/28/22/14 placeholder)
  • Cross-shop overlap % with target partner portfolio (64% placeholder)
  • Per-door annual revenue assumption: 14 bags/wk × 52
  • Standalone vs. with-partner Y5 uplift (now $8.5M → $15M)
  • Confirm Chicky Shake transferable formula + IP ownership

Cross-cutting · data room

Supporting materials
  • Chicky Shake co-pack contract / term sheet
  • Proprietary formula documentation + IP / patent status
  • USDA + FDA labeling sign-off
  • NPS methodology + sample size (cited 71)
  • TikTok / Instagram impression analytics
  • Source citations: SPINS, NielsenIQ, Mintel
  • Full P&L spreadsheet + scenario model · cap table
CHICKS · Investor Materials Hub Confidential · not an offer to sell securities