Investor leave-behind · May 2026
The high-protein chicken chip — built for the snack aisle, the gym bag, and the feed.
A real chip,
at 24g protein.
Nobody else makes it.
at 24g protein.
Nobody else makes it.
CHICKS is a chicken-chip snack with elite macros — 100 cal, 24g protein, 0g fat per 1 oz bag. Made in the USA with our co-manufacturing partner Chicky Shake. Three flavors at launch. Shipping the next drop Apr 2026; DTC + Amazon to follow. Asset-light by design.
CHICKS.
Sea
Salt
Salt
100 · 24g
CHICKS.
BBQ
100 · 24g
CHICKS.
S.C.
& Onion
& Onion
100 · 24g
Year 1 Revenue
$0.4M
Year 3 Target
$2.5M
Gross Margin · Y3
50%
Pre-Seed Ask
$1.5M
The Product
Chicken chips · 1 oz bag
Real chip crunch, made from chicken breast + egg white, structured with banana powder and sweetened with stevia. 100 cal · 24g protein · 0g fat · 1 oz (28.4g) · 9–12 mo shelf life. Three flavors: Sea Salt, Sour Cream & Onion, BBQ. The highest protein-per-calorie ratio of any savory snack at retail.
24g protein
100 cal
0g fat
Made in USA
The Model
White-label = capital efficient
Chicky Shake, our US co-manufacturing partner, produces every bag. We own brand, formula, channel and customer; they own the lines. Zero CAPEX. Cost-per-bag drops from $1.58 at MOQ to $0.92 at 3M+ bags. Every dollar goes to growth.
Asset-light
USDA · FDA · SQF
3M bags/mo capacity
The Channels
DTC, Amazon, retail
DTC — Shopify + TikTok Shop
Amazon FBA — 12-pack hero SKU
Nutrition retail — GNC, Vitamin Shoppe
Mass + grocery — Target, Sprouts (Y2+)
Why Now
Tailwinds aligned
0171% of consumers seeking more protein daily (IFIC '24)
028.6% CAGR · protein snack to $4.2B by 2035
034× savory occasion size vs. sweet — under-served
Why CHICKS
Built to compound
01Highest protein density — 25%+ ahead of Quest
02True chip crunch — not a puff, not jerky
03Brand + community — DTC + creator-led demand
The Ask
$1.5M
Pre-seed round · 18 months runway · Series A ready at $5M+ ARR
What it unlocks
Inventory + Chicky Shake POs · Amazon FBA launch · creator + paid marketing engine · nutrition retail rollout. EBITDA-positive Year 4. Use of funds: 42% inventory · 26% marketing · 20% sales · 12% team.
Open to
Equity
Strategic
JV
Acquisition