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CHICKS
VC Pitch · Pre-Seed Round
High-protein chicken chips · brand-first snack platform
CHICKS
A snack brand that happens to have elite macros.
100 cal · 24g protein · 0g fat per bag.
$1.5M
Pre-seed round · funding ask
18 mo
Runway to Series A readiness
CHICKS.
24g
protein
Sour Cream & Onion
CHICKS.
24g
protein
BBQ
CHICKS.
24g
protein
Sea Salt
CHICKS · CONFIDENTIAL KALYN BENTLEY  ·  APRIL 2026 01 / 12
CHICKS
02 · The Problem
The protein-snack gap

Bars are
boring.
Jerky
isn't a chip.

Consumers want savory crunch with serious protein. The aisle gives them puffs, jerky, or chalky bars. Nobody has built the real thing.

01
Sweet-protein fatigue
Bars and cookies dominate the protein aisle. Consumers crave savory occasions — lunch, post-gym, late-night.
Category
02
"Protein chips" aren't chips
Quest, Barebells, etc. are puffs or bars — different texture, weaker satiety, far lower protein density.
Product
03
Jerky is messy
Chewy, inconsistent, expensive. Doesn't replace the "crunch" moment a chip owns.
Occasion
04
71% of US consumers want more protein
And 61% increased their intake in 2024. The macros are mainstream — but no snack brand owns it.
IFIC · Cargill '25
The Problem 71% want more protein · nobody owns crunchy savory 02 / 12
CHICKS
03 · The Solution
A snack-first protein brand

Real
chips.
Elite
macros.

A snack you'd buy anyway — that happens to fit your macros. Built for cravings first, calorie tracking second.

Hero product
Chicken chips · 1 oz bag
True chip crunch made from chicken breast + egg white. 100 cal · 24g protein · 0g fat. Three flavors at launch.
Beachhead → portfolio
A snack brand with macros
Start with chicken chips. Expand to crackers, puffs, jerky-crisps. Same brand, same channels, same playbook.
The positioning
Performance snack meets addictive snack
Not a fitness product pretending to be a snack. A snack with elite macros. The protein is the justification — taste & identity sell the bag.
The Solution Snack first · macros second 03 / 12
CHICKS
04 · Product & White Label Model

Made in the USA.
Zero CAPEX.

CHICKS.
Sea
Salt
100 cal · 24g
CHICKS.
Sour
Cream
& Onion
100 cal · 24g
CHICKS.
BBQ
100 cal · 24g
100
Calories per 1 oz bag
24g
Protein per bag
0g
Fat · clean panel
Chicky Shake · co-manufacturer
Our US-based co-pack runs every line.
Chicky Shake is a US food-manufacturing partner with the equipment, certifications and chicken supply chain already in place. CHICKS owns the formula, brand, channel and customer. They own the steel. Every dollar raised goes to growth — not factory build-out.
Asset-light
Made in USA
FDA · SQF · HACCP
MOQ 25K bags
9-12mo shelf
Product · White Label Chicky Shake = US co-manufacturer · not the product 04 / 12
CHICKS
05 · Market Opportunity
Big snack market entering its protein era

A $4.2B
protein-
snack
land grab.

US protein-snack category grows $1.8B → $4.2B by 2035 at 8.6% CAGR. Inside a $48B US savory-snack mothership.

TAM
$48B
SAM
$4.2B
SOM · Y3
$2.5M
TAM
US savory snack category.
SAM
Better-for-you + high-protein savory snacks by 2035.
SOM · Y3
$2.5M target via phased DTC → Amazon → selective retail.
Market Sources: Future Market Insights · IFIC · Cargill 2025 05 / 12
CHICKS
06 · Growth Model
Hockey stick by design

TikTok →
Amazon →
Retail.

DTC + creators prove demand fast. Amazon harvests the search. Retail follows the data. Same brand, same flywheel.

Revenue by channel · Y1 → Y3
$0.4M
Year 1 · Pre-order + DTC
$1.1M
Year 2 · Amazon + subscription
$2.5M
Year 3 · Selective retail
DTC + TikTok Shop
Amazon FBA
Gym + Nutrition Retail
Growth Model Levers: bundle AOV · subscription · variety packs · retail velocity 06 / 12
CHICKS
07 · Unit Economics

Bundle-first. CM-positive from day one.

CAC
$42
Target <$50
AOV · 12-pack
$52.99
6-pack $28.99 · variety 12 $54.99
LTV (12mo)
$186
Subscription + reorder
LTV : CAC
3 : 1+
Industry benchmark · payback <12 mo
Per-order waterfall · 12-pack DTC
REVENUE
$52.99
COGS · 12 bags
($19)
FULFILLMENT
($7.50)
CAC
($7)
CONTRIBUTION
$19.49
Why it compounds
  • White-label COGS drops at scale tiers
  • Variety packs lift AOV — bundle > single
  • Crunch ASMR = organic CAC near $0
  • Subscription = predictable contribution
Unit Economics Payback < 12 months · retention > 35% target 07 / 12
CHICKS
08 · Go-To-Market

Pre-order wedge.
Fulfillment flywheel. Retail follow-through.

01
Months 0–4
Pre-order & ship
TikTok → Shopify

Daily short-form content. 2× weekly live selling. Creator seeding. Ship first drop · Apr 15, 2026.

TikTok
Shopify
Bundles
02
Months 4–12
Amazon + subscription
Reorder automation

Amazon FBA launch. UGC → Spark Ads. Subscription with variety swaps. Retention >35% target.

Amazon FBA
TikTok Shop
Subscribe & Save
03
Months 12–36
Selective retail
GNC → Target → mass

Nutrition retail pilots (GNC, Vitamin Shoppe). Gym chain sampling. Target / Costco pilots Y3. National Y4+.

GNC
Vitamin Shoppe
Target · Costco
Go-To-Market DTC proves it · retail scales it 08 / 12
CHICKS
09 · Brand & Community
Cravings + identity sell bags

Built for
the
crunch.

CHICKS is a snack brand first. Crunch ASMR. Gym-bag flexes. Late-night cheat-code energy. Protein is the receipt — taste is the post.

XX,XXX
TikTok followers · organic
X,XXX
Pre-orders / waitlist
UGC · gym-bag flex
Crunch ASMR clip
Macro-tracker post
Content engine

Daily TikTok hooks. Crunch tests. Macro comparisons. Creator collabs. Gym-bag drops. Brand voice = loud where it matters, clean where it doesn't.

Quest
Feastables
Prime
Liquid Death
Brand & Community The bag is the ad 09 / 12
CHICKS
10 · Competitive Moat

Where CHICKS
actually wins.

High protein density ▲
▼ Low protein
◀ Puff / extruded
True chip crunch ▶
Quest · 19g
Barebells · 15g
Chomps · 12g
Doritos / Lay's
CHICKS · 24g
01
Highest protein density
24g per 100 cal vs. Quest 19g, Barebells 15g, Chomps 12g — the densest savory protein snack at retail.
02
True chip crunch
Not a puff. Not jerky. The texture protein consumers actually want.
03
Proprietary formulation
Chicken-breast + egg-white base. Banana powder for structure. Defensible recipe.
04
DTC-first customer data
First-party data + community Quest, Barebells, and grocery brands will never have.
Competitive Moat Texture · density · brand · data 10 / 12
CHICKS
11 · Financial Projections

5-Year P&L · the inflection.

Revenue · 5-year trajectory
EBITDA positive · Y4
$0.4M
Y1
$1.1M
Y2
$2.5M
Y3
$4.8M
Y4
$8.5M
Y5
Gross margin
42% → 55%
Y1 → Y5 · COGS tiers + DTC mix
EBITDA
($0.6M) → $1.8M
Inflects Year 4
Bags shipped
90K → 1.9M
1 oz units · Y1 → Y5
Headcount
6 → 24
Lean by design
Financials Model in data room · all figures projections 11 / 12
CHICKS
12 · The Ask & Exit
Pre-seed round
$1.5M
18 months runway. Ship the next drop. Prove repeat. Launch Amazon FBA. Series A-ready at $5M+ ARR.
Lead check open
SAFE · $10M cap
Use of funds
Inventory + Chicky Shake POs
42%
Marketing · creator + paid
26%
Sales · Amazon + retail
20%
Team & ops
12%
Exit horizon · 5–7 years
Strategic CPG sale
Frito-Lay · Hershey · Mondelēz · Kellogg's
Protein-snack roll-up
Comparable: Quest → Mondelēz · RXBAR → Kellogg's
IPO pathway
At $100M+ ARR with category leadership
The Ask hello@eatchicks.com  ·  eatchicks.com 12 / 12