protein
protein
protein
A real chip
at
24g protein.
Nobody else
makes one.
Quest = puff. Barebells = bar. Chomps = jerky. Bars dominate sweet. The crunch occasion is wide open.
Higher protein-per-calorie than any savory snack at retail today. Owns the chart on every macro-tracker post.
Proven product, real demand, no entrenched competitor. The window to own the chicken-chip subcategory closes once Frito-Lay launches.
A brand, a product line,
and a community — already in market.
protein
You acquire a brand, a community, a proprietary chip formulation, and a US co-pack partner ready to scale — all before the major CPG players figure out the texture problem.
Plug the
protein hole
in the snack
portfolio.
If you sell chips, jerky, bars, or shakes — CHICKS bridges crunchy snacking and high-protein with zero portfolio cannibalization.
Production that's
already running in the USA.
Chicky Shake is the US food-manufacturing partner producing every CHICKS bag today. The formula and packaging are portable. A strategic partner can plug in immediately — or move production into your own RTE lines.
The protein-snack
shelf in numbers.
- A consumer base already searching for us
- 42M TikTok impressions LTM driving demand
- Higher velocity than legacy protein-snack SKUs
- A category-defining product with no direct competitor
Macro-
aware.
Premium.
Loyal.
The economics
per door.
Four ways
this works.
Your DSD or broker network distributes CHICKS alongside your portfolio. CHICKS retains brand & consumer. You earn distribution margin & category growth.
Co-fund accelerated retail expansion. Shared P&L. Optional path to acquisition. Both sides commit operational resources.
20-35% equity. Retail introductions and supply-chain leverage. CHICKS operates independently — you participate in the upside and category insights.
Full acquisition. CHICKS team stays as brand operators. You inherit the product, the community, the co-pack relationship, and the right to define what "protein chip" means in the US.
The tailwinds
are aligned.
Future Market Insights · $1.8B → $4.2B over the decade.
IFIC 2024 Food & Health Survey. Up from 59% in 2022.
Savory is 4× the size of sweet — but 80% of protein products are sweet.
Mintel 2025 — 10-20% premium for transparent ingredients.
- Consumer trend curves all pointing up
- Chicken-chip subcategory has zero entrenched winner
- Comparable exits set a clear valuation floor
- CHICKS still early — entry pricing < future comparables
With your distribution,
the curve steepens.
own the
chip.
We're open to the structure that best fits your portfolio strategy — from co-distribution pilot to outright acquisition.
- 01 Mutual NDA · data room access
- 02 Working session · strategic fit & structure
- 03 Chicky Shake plant visit & channel references
- 04 Term sheet · LOI · 60-day diligence window