← DRIPTEIN
Lifestyle photo — pancake pour
Pancakes & waffles
Protein you pour
Shake less.
Drip more.
The first whey protein syrup built to drip — turning breakfast, dessert and coffee into a 20g-protein hit, no shake required.
Raising $1M Pre-Seed
VC Pitch Deck · May 2026 · A Hyperius Holdings venture · Currently in development
Protein went mainstream — and it's still accelerating
$66B
Protein supplement market by 2034 (9.1% CAGR)
~$480B
U.S. wellness market, growing 5–10% / yr
23%
Of U.S. supplement sales now run through e-commerce
Category figures, not DRIPTEIN's — Grand View Research; McKinsey; NBJ via Nutraceuticals World
02
High-protein still means a shaker, a scoop, and a compromise
01
Powders and RTD shakes demand prep — a bottle, a blender, cleanup — so protein lives in the gym bag, not the kitchen.
02
"Functional" reads as bland diet food. Protein and indulgence are treated as opposites.
03
The moments people love most — pancakes, coffee, ice cream — carry near-zero protein and all the guilt.
The everyday indulgent moment is an open lane03
Pourable protein
Make protein something
you pour.
Not another shake to add to the day — 20g of whey poured straight over the food and drinks people already reach for.
"Shake less. Drip more."04
A whey syrup,
poured.
20g of protein over anything you already eat or drink — three flavors, no blender.
>20g
Protein / serving
~100
Calories / serving
Chocolate Rush
Cinnamon Boost
Vanilla Surge
Full macro panel — sugar, fat, carbs — TBD post-development · bottle format & size TBD
One bottle, every indulgent moment
Lifestyle photo — oats
Oats & yogurt
Lifestyle photo — coffee
Coffee & lattes
Lifestyle photo — ice cream
Ice cream & dessert
Lifestyle photo — protein shake
Shakes & smoothies
Lifestyle photo — fruit bowl
Fruit & snacks
A pourable wedge into a multi-billion-dollar protein category
TAM from Grand View Research / NBJ; SAM & SOM are pre-development assumptions to be finalized07
No one owns "pour & go" indulgence
Gym / clinical → Everyday indulgence
Shake / blend / prep → Pour & go
Protein powders
RTD shakes
Dessert syrups / toppings
Protein bars
DRIPTEIN
Pourable convenience meets everyday indulgence — an unclaimed quadrant08
Four revenue streams, one bottle
01 — LAUNCH
DTC subscription
Recurring monthly multi-bottle plans off hyperius.site/driptein
02
Marketplace
Amazon & protein-forward marketplaces for reach
03
Retail wholesale
Grocery, club & specialty — syrup and protein aisles
04
Foodservice
Cafés, gyms & smoothie bars as a pour-station SKU
Pricing, subscription tiers & margin mix TBD post-development09
From kitchen counter to retail shelf
PHASE 0 · NOW
Build
Finalize formulation, co-man partner, packaging & brand.
PHASE 1
DTC launch
Direct site, creator & UGC engine, founding-customer flavors.
PHASE 2
Scale channels
Amazon, gym & specialty retail pilots, subscription depth.
PHASE 3
Retail & expand
National grocery/club, foodservice, new formats & flavors.
Sequencing & timing are planning assumptions, pre-development10
An economic model designed to compound to be validated
TARGET
3–4×
LTV : CAC assumption
DRIVER
Subscription
+ multi-bottle AOV
+ multi-bottle AOV
Recurring pours = high repeat, low reorder friction
MARGIN
$ TBD
Contribution / bottle — post-COGS
Pre-revenue. CAC, AOV, retention & COGS to be finalized with formulation and channel data11
The shape we're building toward
$ TBD
Y1 · Launch
$ TBD
Y2 · DTC scale
$ TBD
Y3 · Retail pilots
$ TBD
Y4 · National retail
$ TBD
Y5 · Expansion
Illustrative trajectory only — not a forecast. Figures finalized post-development with a full model.12
We are raising
$1M
Pre-Seed · to get DRIPTEIN built & launched
35%
Product development, formulation & co-man setup
30%
Brand, launch & demand generation
20%
First production runs & inventory
15%
Team & working capital allocation assumption
Milestone: launch-ready product + first DTC traction → Seed13
13 — VISION & EXIT
Build the pourable-protein category — then become the obvious acquisition
EXIT PATH A
Strategic F&B acquisition
A protein, syrup or functional-food major buys the format & brand.
EXIT PATH B
Platform roll-up
Fold into a multi-brand wellness platform at scale.
EXIT PATH C
Stay & scale
Category leadership with later growth-equity rounds.
admin@hyperius.site · Currently in developmentExit scenarios are illustrative