The market
$66BGlobal protein supplements by 2034 (9.1% CAGR)
~$480BU.S. wellness market, growing 5–10% / yr
23%Of U.S. supplement sales now via e-commerce
Category figures (Grand View Research; McKinsey; NBJ) — not DRIPTEIN revenue.
The product
Chocolate RushCinnamon BoostVanilla Surge
→A pourable whey protein syrup for breakfast, dessert & coffee.
→Pour-and-go format — no blender, no scoop, no cleanup.
→Full macros, bottle format & price TBD post-development
The wedge
→Powders, RTDs & bars exist — nothing you pour.
→Owns the open quadrant: pour-&-go convenience × everyday indulgence.
→Dual shelf placement: syrup aisle and protein aisle.
Go-to-market
→DTC subscription first — recurring revenue & first-party data.
→Then marketplace, retail wholesale & foodservice.
→Asset-light: co-manufactured, 3PL fulfillment.
← DRIPTEIN
