← DRIPTEIN
× STRATEGIC PARTNER
Strategic partnership
Put protein in the syrup aisle.
DRIPTEIN is a pourable, 20g-protein syrup — a new format that fits a strategic partner's shelf, supply chain and portfolio.
A partnership & co-distribution overview
F&B Strategic Deck · May 2026 · A Hyperius Holdings venture · Currently in development
A format the protein category doesn't have yet
THE GAP
No pourable protein
Powders, RTDs and bars exist — nothing you pour over everyday food.
THE PULL
Protein everywhere
Consumers add protein to meals they already eat — demand is broad and rising.
THE FIT
Built for your shelf
A syrup format slots into a strategic's existing aisles and supply chain.
The wedge: pourable convenience meets everyday indulgence02
20g of protein, poured straight from the bottle
>20g
Protein / serving
~100
Calories / serving
Chocolate RushCinnamon BoostVanilla Surge
Nutrition panel, format & price TBD post-development
Protein and indulgence are converging
$66B
Global protein supplements by 2034 (9.1% CAGR)
~$480B
U.S. wellness market, +5–10% / yr
Permissible indulgence
Shoppers want treats that also do something — protein makes indulgence guilt-free.
Protein, everywhere
Add-protein behavior has moved from gym to kitchen table.
Format fatigue
Shake & bar formats are saturated — a new format earns attention.
Category figures — Grand View Research; McKinsey04
Capital alone doesn't get DRIPTEIN to shelf — you do
01
Shelf access
Existing retail relationships & slotting open doors fast.
02
Supply scale
Plants & procurement lower COGS from day one.
03
Distribution
DSD & logistics networks reach more stores, faster.
04
Portfolio pull
Cross-sell & merchandising within your brand family.
A strategic partner compresses years of go-to-market into quarters05
One bottle, two aisles
Aisle A · Syrup & toppings
Next to pancake syrup, dessert & coffee — wins the indulgence shopper.
↑ DRIPTEIN
Aisle B · Protein & sports nutrition
Beside powders & RTDs — wins the protein shopper looking for variety.
↑ DRIPTEIN
Dual-placement doubles discovery — a rare advantage for a single SKU06
Ride the network you've already built
BRAND
DRIPTEIN
Product, brand & demand creation
→
PARTNER DSD
Your logistics
Direct-store-delivery & warehouse networks
→
RETAIL
More doors
Grocery, club, convenience & specialty
→
SHOPPER
Everyday pour
Trial, repeat & basket lift
Incremental volume on infrastructure that's already paid for07
DRIPTEIN makes the rest of the basket work harder
BREAKFAST
Pancakes & coffee
Bundles with mixes, syrups & creamers already in portfolio.
SPORTS NUTRITION
Protein line halo
Extends a protein brand into a fresh, ownable format.
DESSERT & SNACK
Indulgence add-on
Cross-merch with ice cream, toppings & snacking SKUs.
One SKU, multiple merchandising stories across your portfolio08
Make it where you already make things
PROCUREMENT
Whey at scale
Shared ingredient buying power lowers landed COGS.
MANUFACTURING
Existing lines
Blend & fill on partner capacity — no new plant.
QUALITY
Proven systems
Partner's food-safety & QA processes de-risk launch.
Capacity, procurement & quality — synergies quantified post-development09
DRIPTEIN brings energy; you bring reach
DRIPTEIN CONTRIBUTES
A distinctive brand, creator-native marketing, and a format that's inherently shareable on social.
PARTNER CONTRIBUTES
Retail media, shopper-marketing budgets, owned channels and trade relationships at scale.
Co-marketing turns a launch into a category event10
Flexible ways to work together
A
Distribution
Partner distributes; DRIPTEIN stays independent.
B
Licensing
License brand/format into partner manufacturing.
C
Joint venture
Shared entity, shared upside & control.
D
Strategic equity
Invest now, with a path to acquisition.
Terms for any model to be finalized11
From handshake to shelf
PHASE 1
Align
Define model, finalize formulation & pack with partner input.
PHASE 2
Produce
First runs on partner capacity; QA & compliance.
PHASE 3
Place
Pilot dual-aisle placement in select retail.
PHASE 4
Scale
National rollout & cross-portfolio merchandising.
Sequencing is illustrative, pre-development12
What a partnership needs from you
| From the partner | What it unlocks |
|---|---|
| Shelf & slotting | Dual-aisle placement across your retail relationships. |
| Manufacturing | Capacity & procurement to launch asset-light at scale. |
| Distribution | DSD & logistics to reach doors fast. |
| Capital / commitment | Funding and a commercial commitment to launch terms TBD. |
In return: a first-mover format that's ownable within your portfolio13
13 — LET'S BUILD IT
The opportunity
Own the pour
before anyone else does.
DRIPTEIN is the format your protein and breakfast aisles are missing. Let's bring it to shelf together.
admin@hyperius.site · Currently in developmentSynergies illustrative